In recent years, organizations have realized that, after completing a sale, they must nurture a continuing relationship with the customer. Yet, that relationship takes more than periodic surveys, ...

Businesses of all sizes need effective ways to manage relationships with customers. Small-business owners, however, have an exceptionally keen interest in customer management, because effective ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...

Microsoft today announced a new Outlook Customer Manager solution for small businesses as part of its Office 365 Business Premium subscription plan. The new customer relationship tool is currently ...

To retain customers in a competitive landscape, organizations must offer exceptional CX across many customer journey phases, including post-sale interactions. Post-sales support comes in many forms, ...

Microsoft today is rolling out a new tool for business owners using Office 365 and Outlook called Outlook Customer Manager, a lightweight CRM for companies that need to track their customer ...

Customer experience teams have long used journey maps to describe how people discover, evaluate, buy and use a product or service, but static maps cannot fully capture what customers actually do ...

Microsoft is beginning to release Outlook Customer Manager to Office 365 Business Premium subscribers worldwide. Customer Manager can also be used with Microsoft Flow, a services mashup tool, to ...

Walt Disney once said about movies, "Do what you do so well that they will want to see it again and bring their friends." The famed animator's quote can also be applied to customer service. If a ...

Microsoft is adding another new service to its Office 365 Business Premium plan called Outlook Customer Manager. Microsoft officials described the service as a tool for managing customer relationships ...