Identify the customer, recognise, fulfil, upgrade, cross-sell, expand, educate, collect, and generate referrals. These are the nine treatment objectives for each contact, says Michael R. Hoffman in ...

The amount of effort spent on talking and thinking about the best ways to connect with customers truly is incredible. The amount of ink spilled -- real and virtual -- the number of conferences held, ...

Customer experience is a philosophy and culture that puts the customer first in the belief that the best way to meet organizational objectives is to meet customer objectives. The wrong metrics, the ...

The rental business for a long time was an edge case in retail – something Blockbuster did, and U-Haul, and not much else. But the rise of digital retail upstarts included using technology to tackle ...

Click below to set it. Identify the customer, recognise, fulfil, upgrade, cross-sell, expand, educate, collect and generate referrals. These are the nine treatment objectives for each contact, says ...