The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a ...

The strength of a DMP (data management platform) is in its core -- the technology that processes and organizes vast amounts of data on behalf of clients, and presents it in an easily manageable ...

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For years, the advertising industry has used acronyms to discuss the technology and ...

For any brand, the ability to create a data environment where it can collate information from all channels into one, central repository is hugely powerful. Not only can it transform a brand’s ...

In a LinkedIn post, Timothy Whitfield, director, technical operations at GroupM, writes: "Having a DMP [data management platform] without any data in it is like having a warehouse without any stock.

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...