Having just launched a new marketing campaign (in advance of the summer ice cream season), Dairy Queen may be having a bit of trouble resonating with the younger demographic. According to YouGov ...

In a now-pulled ad, Dairy Queen said it was trying to appeal to parents to stow their smart phones and pay attention to their precious progeny. And buy Blizzards, of course. That's not what came ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 55 min ago By Lindsay Rittenhouse - 2 hours 55 min ago By Sabrina Sanchez - 2 hours 55 min ago By Ad Age Staff - 3 hours ...

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