AOL rolled out Devil to PCs about 18 months ago, and to date has run over 700 campaigns. The roll out to mobile means that advertisers can have the same content run on three different screens (PC, ...

AOL is rolling out Project Devil 2, its first major update to the company’s display ad product. The update includes a new 300×1050 unit that includes two applications to give brand marketers a bigger ...

Putting added pressure on management, home page display ad trends at AOL remained "sluggish" through the first half of the third quarter, according to a new report from Macquarie Securities. Worse ...

As a reader of this blog, you probably already know that we're big fans of viral marketing and usually write about every little viral that pops up. Peter from SlashFilm informed me that there's a ...

Recently MediaPost’s Online Media Daily ran a story announcing the relaunch of AOL’s Project Devil, featuring closer integration with the company’s Pictela management platform. It’s exciting news for ...

AOL is rolling out two new Proect Devil ad units, the first of which is aimed at entertainment brands and with a 300 x 1050-pixel space devoted to video. Second new unit is 300 x 600 pixels for retail ...

AOL added another premium ad format to its programmatic offerings on Monday. A full-page mobile ad, the Road Devil Interstitial for Mobile, is part of an effort to add more premium, brand-friendly ...

AOL opened up its presence for this year’s Advertising Week by giving its “premium, brand-focused” Project Devil ads something of an upgrade. Although not greeted with the same kind of anticipation ...

An icon in the shape of a lightning bolt. Impact Link Another Wall Street analyst has positive things to say about AOL's ad business, particularly it's huge "Project Devil" ads. This time its ...