People adopt different social behavior depending on the context they're in. A deeply generous friend may be a cutthroat colleague, for example. Using a game theory framework, researchers find that ...

Society and social interaction play a key role in life for humans. The well-being of a person greatly depends upon their ability to be part of complex socio-cultural institutions. Even during infancy, ...

Many dog breeds are noted for their personalities and behavioral traits, from the distinctive vocalizations of huskies to the herding of border collies. People have worked to identify the genes ...

Let's try to understand this field called behavioral design or, in other words–the architecture of choice. Lately, there has been quite a bit of buzz around the subject of "behavioral design" and ...

Understanding the brain's intricate machinery and how it orchestrates behaviors is a long-standing challenge in neuroscience. Yet, how can we ever hope to understand complex behaviors such as ...

If you’re a dog parent, you know your pup doesn’t act the same with every person at home. They might be rough and rowdy with one person while being calm and cuddly with another. A recent video of a ...

In the natural world—where predators pounce, prey flee, and group members feed and sleep in solidarity—animal behavior is glorious in its variety. Now, new research suggests there may be an underlying ...

We so easily—and often, and over and over—decide to make changes in our eating and exercise behavior as if this is as simple as developing a flossing habit. But it’s not. In a Class of Their Own ...

The scientific study of both internal mental processes and observable behavior is known as psychology. It explains activities ...