Every serious SEO strategy discusses building high-value backlinks. While many digital marketers rely on strategies such as guest blogging, Google’s link tagging requirements can affect how valuable ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

SP Tech Solutions Highlights New Industry Guide Comparing Guest Posting and Digital PR Strategies for Businesses ...

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

What the heck is reactive digital PR and can it really help you build links? Learn how this particular tactic can help and who it's for. Over the last decade, we’ve seen an increase in the number of ...

Digital PR can effectively boost brand visibility, authority and SEO, but it’s also filled with traps that can cost your business thousands of dollars without delivering real value. This article ...

As digital marketing evolves, the efforts and goals of different departments are beginning to align. While businesses often keep their SEO and public relations initiatives separate, both efforts can ...

One of the biggest challenges for any PR professional is to prove the return on investment (ROI) of their work. The link between a traditional media appearance and an increase in sales can usually be ...

In the world of digital PR, relationships are everything. That’s why it’s crucial to team up with the right company. There are a lot of PR Services — like guides, for example — that can help you ...

This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to ...

Season-long agreement will see Woya Digital and Fleet Street News provide SEO and digital PR support for the University of Malta's rugby club. Specialist SEO and digital PR agency, Woya Digital, and ...

New partnership will build national awareness for the digital marketing company's technology-driven approach to the next era of home service marketing The new partnership will elevate CAMP Digital's ...