Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

Back in March of this year I wrote a story entitled Direct Mail: Alive And Kicking. It would appear that direct mail is not only alive and kicking, it's going "high tech." Well, in a manner of ...

In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

Opinions expressed by Entrepreneur contributors are their own. When you work in direct mail, like I do, it means spending some time defending your business. I can’t tell you how often people tell me ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...