New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We can all practically hear the Super Bowl, ...

The $12 e.l.f. x Mikayla Marriage Material Lip Duo is back by popular demand. Here are all the details from Nogueira herself e.l.f. Cosmetics Mikayla Nogueira has a new title: e.l.f. Cosmetics CEO — ...

Wall Street and Gen Z don’t often find common ground, but there is one thing they seem to agree on: Both sides love E.l.f. Beauty. The company, which is celebrating its 20th anniversary this year, is ...

On a recent Monday, commuters at the Oculus in New York City were treated to a parade of pastel-colored unicorns galloping across 22 screens approximately 280 feet in length, interspersed with E.l.f.