Thursday marks the launch of the first new major theme park in Central Florida in nearly 30 years—and it’s a big deal for NBCUniversal, the state of Florida, and theme park lovers across the country.

For decades, Universal Orlando Resort was a pit stop on a vacationer’s way to the “Most Magical Place on Earth,” Walt Disney World.

The theme park rivalry between media giants Universal and Disney is heating up again with the opening of the new Epic Universe park in Orlando.