Opinions expressed by Digital Journal contributors are their own. You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even ...

The board just adopted a new strategic plan. It’s clear that a capital campaign is on the horizon. There’s excitement all around—and anxiety. A campaign may be the perfect antidote to the headwinds ...

Inbound marketing promises to attract, engage and convert prospective customers by drawing them in with valuable, relevant content. Executed poorly, however, inbound campaigns can fall far short of ...

For many metal fabricators, job shops, and manufacturing suppliers, trade shows are among the biggest marketing investments ...