A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

I've recently been thinking about how, in life and in business, some terms are too often merged into a single meaning, depriving us of important distinctions that can help us define concepts. Without ...

Strategic planning done right aligns your service offerings, facilities and operational goals with the current and future needs of the older adults you serve.

Dave Anderson explains how dealerships can boost results by focusing on high-impact strategic planning, hitting vital goals, ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...

Zoom CMO Kimberly Storin joins her colleague Graeme Geddes, chief sales and growth officer, onstage at Perspectives 2025 in San Jose. Zoom recently confronted a longstanding challenge: proving it is ...