Advertising means more than simply communicating the name, price or address of your small business, product or service to potential buyers. Advertising strategies should use your marketing research to ...

Yesterday, I was strolling through Boston when I stumbled upon a strange sight – a massive golden pile of Butterfingers right in the center of Copley Square. What kind of magic is this? I wondered as ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

We’re well into December, which means brands have had a few good weeks to warm up their holiday marketing strategies. If you haven’t yet developed your own brand’s holiday-specific marketing strategy, ...

Last week Structural Graphics showed how lights were used in an invitation to stand out and really make an impact. Today, it features two examples of marketing with LEDs: a mailer to introduce the ...

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to ...