Sometimes, when our minds get lost in the ins and outs of a complicated debate, it’s good to stop and ask a basic question: Why? Why did we get into this argument in the first place? That’s what we ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

The fundamental concepts or assumptions on which a theory, system, or method is based. – Oxford Languages First principle reasoning breaks down complex problems into their most basic, foundational ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

“Divine am I inside and out, and I make holy whatever I touch or am touch'd from” (Walt Whitman) In any field of endeavor, there are core assumptions that serve as a foundation for more complex and ...