With 22,807 units sold in the first nine months of the year, up by 86% from last year, Ford has been selling the F-150 Lightning well. However, the Blue Oval marque is hard-pressed to move more of its electric trucks by offering huge incentives to dealers – deals that can potentially affect its pricing and make it more attractive to EV buyers.

Ford is incentivizing dealers to move its F-150 Lightning electric trucks. Through a new pilot program, dealers can earn up to $22,500.

Ford dealerships across the US could receive up to $22,500 in bonuses for 2024 F-150 Lightning models they order from one of the carmaker’s Rapid Replenishment Centers (RRP). These centers serve as regional distribution facilities and allow dealers to stock fewer EVs in their showrooms.

ICE-powered full-size pickups have dominated the top of the sales charts for decades now. Is it time for EVs like the F-150 Lightning to take over?

Dealers can make $22,500 by ordering 15 F-150 Lightnings from regional EV distribution centers designed to reduce carrying costs and give customers quicker access to more inventory.

Ford dealers just got a significant new incentive to move F-150 Lighting inventory. Through a new pilot program, Ford