For your advertising campaign to be successful, it has to be able to do three things: attract customers, spread word about your products and services, and generate sales. Whether you're trying to ...

There's been a fair amount of discussion lately about online advertising and its variety of forms. Most recently, Shelby Bonnie, the former CEO and co-founder of CNET, railed against the CPM form of ...

Any business owner knows that advertising is the gateway to increased revenue. Knowing where and how to spend your money can make your advertising budget all the more effective. Nielsen, an ...

Like many industries during the ongoing coronavirus pandemic, digital advertising and media have suffered greatly over the course of 2020. Furloughs and layoffs skyrocketed among global marketers ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Companies spend billions of dollars per year on advertising in the U.S. alone, so sometimes ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable. The modern form of advertising came into existence in large part due to ...

On a lightly breezy afternoon, Carlos Shihady and Maram Shehada stood together at the Point Reyes Lighthouse, where the rocky land juts a finger out into the Pacific, and watched “Carlos [heart] Maram ...

Despite recent shortcomings with the Covid-19 pandemic and the massive hit the music and entertainment industry faced, concerts have been one of the largest crowd pullers. Before Covid, statistics ...