Estée Lauder is ramping up shade-matching technology in stores. The brand has launched a new in-store app, called iMatch Virtual Shade Expert, that uses Perfect Corp.’s YouCam Makeup virtual try-on ...

Finding the right base makeup shade has become more challenging as more shoppers move online. Without in-store swatches, many rely on guesswork, screenshots, or lighting tricks that rarely give ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...