Animated GIFs (Graphics Interface Format) are now 30 years old, and they are everywhere — we constantly use them to express feelings or joke around with friends, family, or even coworkers. They’re so ...

The GIF is the perfect internet art form. It captures a moment frozen in time, but in motion. It’s individual, but shared. It reflects our experience as humans on the internet (yes, I’m going there) ...

GIF, a filetype that celebrated its 25th anniversary this past June (don’t you feel old now?), won’t die. And the animated GIF, in particular, has seen a notable resurgence recently, as a newer, ...

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product ...

Sprint has partnered with the startup Tenor to create a series of gif ads tied to its Super Bowl commercial. The wireless company is hoping both Eagles and Patriot fans share images from its campaign ...

You may have noticed that Kmart has had a lot of weird commercials lately. Whether it is Satan promoting a layaway or guys doing a Chippendales-inspired "Jingle Bells" dance in their boxers, there ...

Having gorged on snackable, short digital content formats like GIFs over the past few years, more brands are chafing against the constraints required by communicating a message in just a few seconds ...

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and ...

When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a ...