Roblox's 2025 Replay shows just how obsessed Gen Z is with the game

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...

As Hollywood Navigates Roblox and Fortnite, What's Working - and What Isn't

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform ...
Yahoo

Hugo Boss Turns to Roblox to Capture Gen Z

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...
Yahoo

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

Gen Alpha has now amassed more than $100 billion in annual direct spending power, according to a new DKC report. The youngest generation, born between 2010 and now, is now generating $100 billion in ...
Business Insider

Roblox wants to become the new shopping mall for Gen Z

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Business Wire

“Virtual Vote” on Roblox Promotes Gen Z Voter Awareness; Win a Chance to Meet Jimmy Kimmel, Snowboard with Gold Medalist Jamie Anderson and Sabrina Carpenter VIP Tickets ...

HOLLYWOOD, Calif.--(BUSINESS WIRE)--“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...