(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Roblox has unveiled sweeping changes to its creator ecosystem, combining new publishing requirements, updated advertising policies, and a major monetization overhaul. Beginning May 19, creators ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

March 20 (Reuters) - Videogame platform Roblox (RBLX.N), opens new tab said on Friday it would take a portion of revenue from in-game brand deals starting next year, as part of a broader ...

Roblox has expanded its advertising platform with a new homepage ad format and advanced AI creation tools, aiming to deepen connections between brands and its Gen Z and Gen Alpha audience. The ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

Matthew was the Apps and Games Editor at Android Police until 2025. Roblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 ...

This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team. On Sept. 5 and 6, ...

Who says video games can’t be good for your mental health? Roblox is challenging that widely-held notion by bringing the Ad Council’s Love, Your Mind mental health campaign onto the platform.