Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Google has entered an arena which comes as no surprise but still a slight shock. The company has made billions of dollars off click based advertising, literally billions. In fact, they make more than ...

Google will soon begin offering AdWords advertisers a new tool to experiment with a variety of different landing page layouts in order determine which one gains the most conversions from site visitors ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...

Google AdWords advertisers will now have access to a self-service site optimization tool that helps them determine what content works best to sell their products. Starting today, Google is inviting a ...

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google ...

The service lets users post varying iterations of a given Web page and track which versions are the most successful One Seattle company using a new site optimization service from Google, introduced in ...