20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with ...

After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going ...

Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation ...

Google is rebranding its Webmaster Tools product as the Internet giant looks to be more inclusive of “everyone who cares about Search.” For the past decade or so, Google has offered Webmaster Tools as ...

Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive ...

So while about half of you call Google Ads, Google AdWords, only 20% of you call Google Search Console, Webmaster Tools. I ran a poll for both to see if the new branding is sticking and clearly, it ...

Google search engine opened on computer monitor at the home page ready for a search string to be typed into the blank search box. (Photo by: Education Images/Universal Images Group via Getty Images) A ...