Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

Google's digital marketing evangelist breaks down five steps to starting your company on the right web-analytics track.

Marketers breathed a sigh of relief last week when Google announced that it will postpone sunsetting the current version of its web analytics product, Universal Analytics.

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically ...

Google Analytics is an important resource for webmasters. The Analytics dashboard shows a variety of key metrics regarding web traffic to a site. Tracking traffic numbers, demographics, user ...

A lot of sites fixate on what their Web analytics, packages like Google Analytics and Ominiture, tell them.

Hackers are using Google's servers and the Google Analytics platform to steal credit card information submitted by customers of online stores.