Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

Uniqode reports that dynamic QR Codes can route users to different destinations based on context, enhancing marketing ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value. Brands must ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...