Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. At the Nuremberg Toy Fair (Spielwarenmesse), fans were given a ...

Hasbro and Mattel have flip-flopped dominance in the toy industry for decades, jockeying for the most coveted master licenses to put new fan favorites on store shelves. But as the industry recovers ...