Last month, Heineken, the leader in zero-alcohol beer, announced it would be transforming its category-leading Heineken 0.0 in a nod to a 0-0 tennis score, celebrating moderation at one of tennis' ...

Amsterdam-based global beer brand Heineken has long positioned itself as a premium beer. Part of that positioning is having a Star Quality program which trains bartenders to perfectly pour a draft ...

Heineken N.V.'s long-term growth has been good, but it has come at the expense of profitability. As a result, growth hasn't historically been too accretive. Slowing alcohol consumption in Europe and ...