Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies ...
After years of being involved in critically panned projects, the wrestler-turned-actor Dwayne “The Rock” Johnson is finally finding acclaim following the festival premiere of The Smashing Machine.
Disney has revived an original song that was axed from beloved 1997 animated film Hercules.
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