Nikkie applies MAC Paint Pot in Soft Ochre to her lids before applying any eye shadow. Applying an eye shadow primer or cream shadow to your lids prior to the rest of your eye makeup will allow ...

Wondering how to apply concealer so it'll not only blur, but also stay put? We asked makeup artists for a step-by-step tutorial that even beginners can master.

SOME 10 YEARS ago, before YouTube launched in 2006, women had limited options when it came to learning how to apply makeup. They could look at magazines’ beauty pages, or subject themselves to a ...

In 2019, Googlers sought out "how-to" beauty tutorials from the world wide web, and I feel personally validated to report that we're all very, very confused about how to apply makeup.