How important is color to you? For some people it’s not that important. They could buy a black or gray or white SUV, and it wouldn’t make much difference to them — if the price is right. But for ...

UPDATE: The last day of July our dealership saw only four customers. This is very unusual in the middle of summer, which is traditionally considered the selling season. I can only guess that President ...

Learn how Cadillac develops its signature car colors each year, from trend forecasting to paint technology and final selection. Cadillac forecasts color trends 3–5 years ahead, using global trend ...