Augmented reality apps connected to content can create mind-blowing learning experiences and endless learning possibilities. These type of learning experiences really speak to the needs of visual ...

Increasingly, marketers and just about anyone in the business leading innovation initiatives are looking into augmented reality (AR) and virtual reality (VR) as critical considerations.

With technology to the point where augmented reality and virtual reality can be applied to a website easily—and at low cost—many brands and businesses are using it.

Unfortunately, fitting the computing, graphics, and display technology necessary to create a high-quality virtual or augmented reality experience into that size isn’t physically possible right now.

Showcased at a press conference in Barcelona, Microsoft's HoloLens 2 augmented reality headset promises more features, better virtual and augmented displays, and a more comfortable experience when ...

Snap sees augmented reality at the intersection of customer experience, ads, data and commerce. The big question is whether we need smart glasses en masse to make it happen.

Take a look at the 12-year-olds around you, and you’ll be hard-pressed to find one without a device in front of his or her face. Pokémon Go. Zombies Everywhere. Kids love these hit apps because they ...