Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on ...

Microsoft Excel 2007 provided many new features over its predecessors and, to make it more useful in the workplace, it also offered additional tools for collaboration and data sharing. One of these ...

Analytics dashboards seem to be one of those things that everyone thinks is great in theory. Theoretically, an analytics dashboard should remove the requirement for answering 1,000 questions a month ...

Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. That risky approach should be avoided whenever possible. What ...