Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

Leadership develops through consistent practice and the willingness to learn from experience. Key leadership skills include communication, decision-making, emotional awareness, effective delegation, ...

Today, rapid advancements in technology are changing the way we do business. But what happens when these advancements threaten to replace your core business offerings? What do you do when the winds of ...

Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

This week on IPWatchdog Unleashed, I had the pleasure of speaking with Deborah Farone, founder of Farone Advisors, former Chief Marketing Officer of Cravath, Swain & Moore, and author of Breaking ...