Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

One overlooked ingredient to successful organizations and leaders is the ability to create and sustain momentum. Businesses and leaders need to both acquire and maintain momentum to grow revenues and ...

Opinions expressed by Entrepreneur contributors are their own. In today’s ever-changing business environment, business owners, entrepreneurs and franchise owners need to be prepared for the unexpected ...

When you think of the word intrapreneurship, what comes to mind? Perhaps it’s staging a hackathon, a rapid and bounded way to crowdsource new ideas. Or it could be the 15 to 20% of time allocated in ...

The foundation of a growth mindset The characteristics of a growth mindset How to develop and cultivate a growth mindset Unlike a static view of capability, a growth mindset flourishes when faced with ...

A business budget is a financial plan that helps estimate a company’s revenue and expenses, making it an essential tool for small businesses The steps to creating a business budget include choosing ...

Technical leaders are not just great technologists, they also understand the business side of things. Here are five ways to grow your business acumen and do more with your career. Developers, ...

Nonprofit organizations are crucial in addressing societal issues and providing essential services. Understanding the mission and values of the nonprofit you are involved with is the first step in ...