Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Leading organizations must modernize their insights and market research functions today because the landscape of customer expectations, technology, and competition has fundamentally shifted. There are ...