Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

If you're a parent of young children, chances are the Elf on the Shelf comes to your home during the holiday season. You give it a name, prop it on a shelf, and instantly you have Santa’s personal ...

Every year, millions of families around the world take part in the Elf of the Shelf tradition. And thousands - if not millions - will join that family for the first time in 2025. If you're one of ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

We have a collection of cute and super creative Elf on the Shelf ideas to surprise the kids with this festive season.

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

The good old Elf on the Shelf. You know, that dreaded-by-parents, yet desired-by-kids-everywhere Elf on the Shelf. Our elf’s ...

Amazon's Alexa horrified some parents when it answered kids' questions about "Elf on the Shelf." So I asked the company what ...