Coca-Cola's R&D hub in Brussels adapts products to local tastes in Europe while maintaining brand integrity. The facility covers conceptualization to market testing, and has pioneered innovations like ...

To make a Christmas Coke, you only need two ingredients: Coca-Cola’s Holiday Creamy Vanilla soda and Starbucks’ Sugar Cookie ...

Coca-Cola’s AI holiday ad proves that while tech can mimic the physics of snow, it fails to capture the true meaning of ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

For many people, nothing satisfies thirst — and craving for something sweet — like an ice-cold can or bottle of Coca-Cola. But, what many don't realize, however, is that the classic soda can be used ...

The beverage giant is making a change that should make people happy, but many will want Coca-Cola to go further.