PHILADELPHIA (CBS) — Slime-making has become such a craze that Elmer's is hoping kids of all ages around the U.S. will help them create new slime recipes in their inaugural competition of the Ooey ...

An curved arrow pointing right. Elmer's glue is reportedly selling out in stores thanks to this online trend. Facebook, YouTube and Instagram are full of videos and photos of various colored slime ...

Making homemade slime with your kids is one of the easiest ways we can think of to be a cool parent. It’s such a win-win. For your kids, making slime is a chance to make a mess and pretend they’re ...

Making homemade slime is a simple project for children or children at heart. What you need: Elmer's White School Glue Baking soda Contact lens solution Food coloring or glitter glue (optional) How you ...

People inspired by social media to make homemade slime for fun -- and in some cases, profit -- are helping the bottom line of Newell Brands (NWL), the parent of Elmer’s Glue. That’s because the ...

You just can't get glue to stick around right now. Bottles of the gooey white stuff are flying off the shelves as a kids' crafting craze is leading to temporary shortages. They're making "slime." It's ...

If you need glue, good luck finding it! A school kid craft craze called “Slime” has caused a shortage of Elmer’s Glue at many stores nationwide, including some in San Diego. “Slime” is a fun, droopy, ...

In late February 2017, news stories about homemade "slime" (a mixture of white glue, water, sodium borate, and food coloring causing a purported shortage of Elmer's Glue were popular on social media: ...

On its earnings call at the end of April, Newell Brands, which owns the 70-year-old Elmer's Glue business, reported historically positive numbers for the first quarter of 2024. It was Elmer’s first ...