What is App Tracking Transparency? In short, App Tracking Transparency is an initiative by Apple to clamp down on how much data third-party companies can acquire on a user.

With the intention of giving more users worldwide the ability to stop apps from tracking them, DuckDuckGo is bringing the App Tracking Protection tool for Android into open beta.

The stakes are especially high in a post-Roe America, where reproductive health data can be politicized or weaponized.

Some developers have figured out new ways to keep tracking iOS users even when they opt out of being tracked by third-party apps.

Apple is introducing a suite of new opt-in privacy guidelines for iOS users, so we dug into more than 200 apps to find out exactly what that means.

The tech company lost a massive privacy case involving the Flo app that has raised huge questions about how health apps are ...

Users will be presented with a prompt with options to "Allow Tracking" or "Ask App not to Track" when opening apps that wish to track their activity.