Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns. Thanks to its vast trove of data ...

Expert Consumers has released its latest evaluation of email marketing platforms for small business, identifying Mailchimpas the top ranked option for ease of use and consistent results. The ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

71% of shoppers expect personalized marketing from brands, and 76% are frustrated if this expectation is not met. Implementing personalization strategies, particularly through email, may help increase ...