When you watch a lot of film and television, you begin to sense a pattern. In the beginning, you meet characters. In the middle, you see them struggle. At the end, you watch as they succeed or fail.

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

The Christmas and new year holidays are a great time to watch comedy. But how about using the time to start writing a brand ...

All television writing can be summed up in one word: economy. TV pilots must communicate the world, characters, genre, stakes, and tone to the audience—all in the span of a single episode. One of the ...

Writing for an animated film is like painting on an infinite canvas—there are literally no bounds. You don’t have to worry about expensive or dangerous stunts, keeping your sets small for the sake of ...

Fade In gives you the tools to produce the next “Citizen Kane,” or the next “Mansquito vs. Megacroc.” Fade In allows you to unleash your inner Christopher Nolan (or in my case, Ed Wood), providing a ...

Forbes contributors publish independent expert analyses and insights. I cover adventure, outdoor, and wellness travel. The Hollywood movie-making process can be convoluted. When it comes to how long ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...