Early data show the bundle, which made its debut in July, retains subscribers at higher rates than any of the stand-alone services.

The bundle first launched in summer 2024, and has proved highly successful in keeping its inititial wave of subscribers. Attracting new subscribers is obviously important for every streaming service,

The streaming bundle established last year by Disney and Warner Bros. Discovery could be “a game-changer” in the competition with Netflix and “a wake-up call for the industry,” a top research firm says.