Jupiter Media Metrix today reports that while interactive television (iTV) shopping will account for 44% of total U.S. TV-based shopping by 2005, advertising on iTV will comprise only 7% of U.S. TV ...
It was only days ago that Canoe Ventures, the advanced television JV of the nation’s top cable companies, and the ANA released findings from a year-long study of interactive television (iTV) ...
Total revenue was down 7% at £694m, with its Studios production business down 11% to £342m (hurt by a freeze on production since mid-March). Broadcast revenue was up 2% at £500m, ITV total advertising ...
ITV is expected to announce the first fall in its advertising revenue for 18 months on Wednesday, as the broadcaster's extended period of growth comes to an end. Adam Crozier, who joined as ITV chief ...
ITV has bucked nearly 18 months of declining advertising figures to report a 4% year-on-year increase in revenues for December. The positive figures released today by ITV, which holds 40% of the TV ad ...
Audi has commissioned a third iTV ad from Carlton Active, this time to promote its A4 Avant model. Recent commercials have been for the Audi A2 and the Audi A6, which have been broadcasting on ITV ...
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