The new "unified" look to ITV1 goes live this morning, bringing an end to decades of so-called "dual-branding", whereby local ITV stations would identify as being part of the ITV network. In London ...

Artistic director, curator and consultant Charlie Levine was tasked by ITV Creative with sourcing the talent that will deliver the work, briefed with scouting out artists from a diverse range of ...

ITV has announced a year-long on-screen identity project called ITV Creates, which will see the channel’s idents change every week. Launching on 1st January 2019, the project aims to reflect “the ...

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

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ITV1, ITV2, ITV3 and the network's news output will get a new look on January 16. The new "Brand 2010" identity was developed by ITV's marketing team, supported by M&C Saatchi and WPP MindShare. The ...

This time on the Ident Review, we're looking through the new sequences given to us from the great big ITV rebrand of 2022! We look at ITV1, ITV2, ITV3, ITV4 and ITVBe, and just how each of them adapt ...