Snapchat is steadily strengthening its position in India’s digital advertising market as brands increasingly look beyond ...

India is poised to become a global leader in AdTech, driven by AI's transformative impact on advertising. With a vast pool of ...

The app is expanding its user base and ad business in the region, and currently has more than 250 million monthly active ...

Marketing Awards - Shark Awards celebrate the best in the marketing and advertising industries. Organizations, individuals, ...

Artificial Intelligence (AI) is no longer confined merely to chatbots or content generation; it is also rapidly transforming ...

A Delhi High Court ruling against Google could reshape trademark rights, search advertising practices, and platform liability in India.

The Austrian writer Stefan Zweig wrote about his adopted land, Brazil; that "Brazil is the country of the future—and always will be." It was a phrase that was used by many outsiders to dismiss Brazil ...

India’s digital advertising industry is likely to reach INR 69,856 crores (US$8.15 billion) by the end of the year 2026, growing at 19.09% rate from the estimated value of INR 59,200 crores ($6.91 ...

NEW DELHI -- Ad spending in India slowed in 2007, growing just 3.5% over 2006, and was dominated by the print sector, a New Delhi advertising company said Tuesday. By Nyay Bhushan, The Associated ...

MUMBAI — Nearly two decades after India’s independence, a little-known cooperative of small-town dairy farmers in 1966 launched what became the most successful advertising campaign in the country’s ...

A decision by the High Court of Delhi has confirmed that the denigration of another brand in comparative advertising crosses the line, say Ranjan Narula and Daleep Kumar of RNA, Technology and IP ...

The Advertising Stands Council of India (ASCI) has released guidelines for crypto or virtual digital assets related advertisements, which will be applicable on or after April 1. Earlier advertisements ...