These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

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"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

Ever since it launched in 2015, Kylie Cosmetics has been consistently introducing products that have stayed true to Kylie’s ever-evolving approach to makeup. There was, of course, her Lip Kit era, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. What makes this version so special compared to its sister ...

The 2025 Beauty Innovation Awards today announced that the Absolute Foundation from VRAI Cosmetics has received "Foundation Product of the Year." The Beauty Innovation Awards is an independent ...

Our Beauty eComm Editor's 'Beauty, answered' column gets the expert advice on which one of these base options is best ...