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Inside Disney's push to turn its princess brand into a high-margin lifestyle franchise (exclusive)
For any kid, getting a doll fashioned after a Disney princess is a rite of passage. Whether it's Moana or Cinderella, Snow White or Elsa, the entertainment giant has long leveraged its intellectual ...
Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)
The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a Viktor&Rolf Cinderella doll and a Pandora diamond collection launching this ...
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