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Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color ...

At CES on Monday, L’Oréal took aim at one of beauty’s most challenging pandemic-era dilemmas: How to achieve great results from at-home hair color. The company’s answer comes in the form of Colorsonic ...

At CES, L'Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

The beauty dealscape is heating up, with the world’s biggest beauty company getting in on the action again. Overall, Color Wow is thought to have sales slightly over $300 million and sources indicate ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L’Oréal Group at CES today is announcing an LED eye mask and ...

Pre-Deals Revealed: The L'Oréal Hair Care Products that are actually worth your money on Amazon Prime Day 2026 With the Prime Day Sale 2026, get the top early hair care discounts that are available on ...