Your brand’s logo is the sort of thing that can have a bigger effect on your business than you first think. The wrong logo can make your brand come off as unprofessional, assuming anyone notices you ...

Great logos help to build and maintain instant brand recognition and consumer awareness by visually linking the logo to the business, product or service it represents. If you have a creative flair and ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building ...

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity. Back then, HP ...