CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

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When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Somewhere along the way, these schemes stopped rewarding loyalty and started exploiting it. Points quietly got devalued.

We may earn a commission if you make a purchase through one of our links. McClatchy newsrooms were not involved in the creation of this content. Loyalty programs offer a wealth of opportunities to ...