After taking a little break from the classic Mac-vs- PC wars to punch a little lower (at Samsung), Microsoft has decided to return to its old rivalry, hoping to revive slow Windows 8 and possibly ...

Microsoft's bizarre campaign to turn $300,000,000 into a marketing message took an even stranger turn Thursday with the airing of the company's latest television commercial: "I'm a PC." What began as ...

Innovation is the crux of a successful direct marketing campaign. With hordes of marketers trying to reach the same consumers, it takes something special to get noticed. Apple is used to getting ...